constantly innovating

The market is in a state of flux. Consumers are increasingly shopping online or at discount stores. At the same time, they are looking for an experience, convenience and fresh products. Health and sustainability are also becoming more and more of a priority. Healthy convenience products are gaining tremendously in popularity. We are constantly responding to this with product innovations.

aubergine shawarma

A 100% plant-based aubergine shawarma. Made from fresh aubergines, straight from Dutch growers. Roasted and flavoured with oil and natural seasonings to give you that authentic shawarma experience. Thanks to the sous-vide preparation, we can retain the optimal flavours and the shawarma can be kept in the fridge for 5 weeks. A 100% pure aubergine shawarma is an innovation in the field of vegan meat substitutes. Since the product contains no soy or wheat, it is also low in calories.

join our workforce

Purple Pride is a Growers United brand. This organization is responsible for the sales and marketing of the product. Would you like to contribute to Growers United’s success together with a team? We are constantly looking for new talent that wants to grow with us.