We are Purple Pride. With an annual harvest of around 42.5 million kilograms of aubergines, since 1996 we have grown into the largest aubergine growers’ association in Northwestern Europe. Our growers work hard every day to grow the tastiest and best aubergines. We offer a wide range of special varieties, invest in sustainable cultivation methods and have in-depth knowledge of the consumer. This is what has made us the go-to aubergine partner to our retail, hospitality and wholesale customers for many years.